Indlela Yokuvula Ivenkile yeTmall: Isikhokelo Sokusebenza Kwe-E-Commerce YaseTshayina

Iqulunqwe yi: IKomiti yokungenisa nokuThumela ngaphandle ye-China Food and Pharmaceutical Enterprises Quality and Safety Promotion Association

http://www.chinaentryhub.com

Enye yezona ndlela zibalaseleyo zokungena kweebhrendi zamanye amazwe kwimarike yaseTshayina kukusebenzisa ivenkile yaseTmall. ITshayina inemarike enkulu yokuthenga kwi-intanethi kwihlabathi liphela. Ukuthenga kwi-intanethi eTshayina kuyatshintsha rhoqo, kwaye ukuze uphumelele, kufuneka wazi ngamaqonga ahlukeneyo, imigangatho yombutho, kunye neemodeli zobudlelwane. Esi sikhokelo sikuhambisa kuzo zonke izigqibo ezibalulekileyo - ukusuka ekukhetheni phakathi kweTmall Global kunye neDomestic Tmall ukuya ekwakheni isicwangciso esibanzi sokusebenza kwe-e-commerce ngaphaya kweqonga elinye.

Okufunekayo ukuze uvule ivenkile ye-Tmall: Iindleko, iimfuno kunye nemiqobo yokungena

Iidiphozithi zoTyalo-mali kunye noKhuseleko lwezeMali

Ukuze uvule ivenkile yeTmall, kufuneka uhlawule imali eninzi kwangaphambili. Ngokuxhomekeke kuhlobo lweempahla, iimpawu zihlala kufuneka zihlawule idiphozithi yokhuseleko phakathi kwe-RMB 150,000 kunye ne-RMB 300,000. Kukho umrhumo wenkonzo wonyaka wengcali we-RMB 30,000 ukuya kwi-60,000, kodwa ukuba iinjongo zokuthengisa ziyafezekiswa, enye yaloo mrhumo inokubuyiselwa. Amaxabiso ekhomishini ye-2% ukuya kwi-5% ayichaphazela ngakumbi uhlahlo-lwabiwo mali lwakho lwemisebenzi ye-e-commerce. Iimpawu zangaphandle kufuneka zicinge ngeendleko zokuguqulela, njengokuqesha abantu ukuba benze inkonzo yabathengi kunye nokudwelisa iimveliso zabo ngesiTshayina.

Amaxwebhu okufaneleka kunye nemiqobo yokuthobela imithetho

Ngaphaya kweemfuno zemali, iTmall inyanzelisa imigangatho engqongqo yeziqinisekiso. Iimpawu zangaphandle kufuneka zibonelele ngeziqinisekiso zobhaliso lweshishini, iileta zokugunyazisa uphawu, izatifikethi zokuthobela imveliso, kunye neengxelo zokuhlolwa komgangatho. Inkqubo yokuhlaziya ithatha iintsuku ezisi-7 ukuya kwezili-15 zokusebenza, kodwa amaxwebhu angaphelelanga yeyona nto ibangela ukulibaziseka. Iimpawu ezininzi aziyithatheli ngqalelo indlela imigaqo yorhwebo lwe-e-commerce yaseTshayina edibana ngayo nemithetho ethile yeqonga - iimveliso ezisemthethweni zokungeniswa ngokubanzi zisenokujongana nemida yodidi kwiTmall. Ukulungiselela idosi epheleleyo yokuthobela umthetho ngaphambi kokuba isicelo sifakwe kunciphisa kakhulu umngcipheko wokungamkeleki.

Ngaba ufuna ukuqonda iindleko zakho zokungena kwi-Tmall kunye neemfuno zakho? Nxibelelana nathi ku-+8618600291000.

I-Tmall Global vs i-Tmall yasekhaya: Yeyiphi enye ekufuneka ikhethwe ziimpawu zangaphandle?

I-Tmall Global — Indlela emfutshane enqamlezileyo

I-Tmall Global ivumela iimpawu zangaphandle ukuba zithengise ngokuthe ngqo kubathengi baseTshayina ngaphandle kokuseka umbutho osemthethweni wengingqi. Iimveliso zithunyelwa kwiindawo zokugcina iimpahla zaphesheya ngeendawo ezibophelelweyo okanye ngeposi ethe ngqo, oko kuthetha ukuba uphawu lwakho ludlula iimfuno ezininzi zomthetho wasekhaya. Le ndlela yenza kube lula kakhulu ukusebenza kwe-e-commerce kwiinkampani ezivavanya imakethi yaseTshayina. Nangona kunjalo, iivenkile zeTmall Global zijongene nemida: iindidi zemveliso zikhawulelwe kuluhlu oluhle oluwela umda, amaxesha okuthumela athatha iintsuku ezi-5 ukuya kwezili-15, kwaye imigaqo-nkqubo yokubuyisela yahlukile kwiivenkile zasekhaya. Kwizongezo zempilo kunye nezinto zokuthambisa, iTmall Global ihlala iyeyona ndlela ikhawulezayo yokungena.

I-Tmall yasekhaya — Ukufikelela kwiMarike epheleleyo kunye nokuzibophelela okukhulu

I-Domestic Tmall inikezela ngamava apheleleyo e-e-commerce yaseTshayina — ukuthunyelwa ngokukhawuleza kweentsuku ezi-1 ukuya kwezi-3, ukufikelela ngokupheleleyo kudidi, ukuthatha inxaxheba kuzo zonke iiphulo ezinkulu, kunye nokuthenjwa okuqinileyo kwabathengi. Nangona kunjalo, ifuna nokuba liqumrhu elisemthethweni laseTshayina okanye intsebenziswano nomsasazi wasekuhlaleni ophethe iilayisenisi ezifunekayo. Iimpawu kufuneka zilandele imigaqo yokungenisa imveliso yaseTshayina kunye nokubhaliswa kwemveliso, njengesatifikethi seBlue Hat sokutya okunempilo. Kwiinkampani ezizinikele kwimisebenzi yexesha elide enomthamo wokuthengisa omiselweyo, i-domestic Tmall inikezela ngamazinga aphezulu okuguqulwa kunye nokungena okunzulu kwimarike.

Awuqinisekanga ukuba yeyiphi imodeli yeTmall efanela uphawu lwakho? Thumela i-imeyile ku-info@chinaenthub.com ukuze ufumane uhlalutyo lwendlela yokungena eyenzelwe wena.

Ngaba udinga iqabane le-Tmall (TP) okanye iqumrhu lasekuhlaleni ukuze uqalise ukuthengisa?

Imodeli yeTmall Partner (TP) icacisiwe

Abantu badla ngokubabiza ngokuba "zii-TP." I-Tmall Partner yinkampani egunyazisiweyo yenkonzo eqhuba ivenkile yakho ye-Tmall. Ii-TP ziseka iivenkile, ziqinisekisa ukuba uluhlu lweemveliso luyaphuculwa, zisingatha inkonzo yabathengi, zipapasha, kwaye zilungelelanisa ukuhanjiswa. Ukusebenzisana ne-TP kuvumela iimpawu zangaphandle ezingenamaqela eTshayina ukuba ziqale ukwenza ishishini ngoko nangoko ngaphandle kokuqesha abasebenzi basekuhlaleni. Ii-TP, kwelinye icala, zihlala zihlawulisa i-5 ukuya kwi-15% yexabiso lemveliso iyonke kunye neentlawulo zenkonzo. Njengoko ishishini lakho le-e-commerce laseTshayina likhula kwaye imida incipha, ulawulo lweempawu lunokuba yingxaki.

Ukuseka iShishini Eliphethwe Ngamazwe Angaphandle (i-WFOE)

Kwiimpawu ezifuna ulawulo olupheleleyo kwimisebenzi yazo ye-e-commerce , ukuseta i-WFOE eTshayina kunika ukuzimela okuphezulu. Nge-WFOE, ungaqhuba ivenkile yakho ye-Tmall kwilizwe lakho, uqeshe abasebenzi basekuhlaleni, uphathe uthungelwano lwakho lokubonelela, kwaye ugcine lonke ulwazi lwabathengi bakho. Ixabiso kukuba kunzima ukuyilawula: ukuseka inkampani kuthatha iinyanga ezintathu ukuya kwezintandathu, udinga imali ethile, kwaye kufuneka wenze umsebenzi omninzi wezezimali kunye nerhafu minyaka le. Iinkampani esele zenze kakuhle kwimarike yaseTshayina kwaye zenza ngaphezulu kwe-USD 500,000 ngonyaka zihlala zifumanisa ukuba isicwangciso se-WFOE siyabagcinela imali ekuhambeni kwexesha.

Ngaba ufuna uncedo lokukhetha phakathi kwe-TP, umsasazi, okanye i-WFOE? Nxibelelana ku-+8618600291000 ukuze ufumane ingcebiso enobuchule.

Isikhokelo seNyathelo ngeNyathelo sokuVula iVenkile yeTmall eTshayina

Isigaba 1 — Ukulungiselela kunye nokuQokelelwa kwamaXwebhu

Inyathelo lokuqala ekuqaliseni ivenkile yakho yaseTmall kukuhlanganisa onke amaxwebhu afunekayo. Oku kuquka ilayisenisi yakho yeshishini laphesheya, ubhaliso lwentengiso yophawu olufakwe kwi-CNIPA yaseTshayina, iingxelo zovavanyo lwemveliso, kunye neziqinisekiso ezithile zoshishino. Kwangaxeshanye, phanda iimfuno ezithile zodidi lwemveliso yakho kwiTmall - ezinye iindidi zifuna imvume kwangaphambili okanye zinemida yesabelo. Iimpawu ezingena kwi-e-commerce yaseTshayina kufuneka zenze uhlalutyo olukhuphisanayo lweevenkile ezikhoyo kudidi lwazo, zihlole amaqhinga amaxabiso kunye neepateni zophononongo lwabathengi ukuze zinike ulwazi ngesikhundla sazo.

Isigaba sesi-2 — Ukungeniswa kwesicelo kunye nokuseta ivenkile

Nje ukuba amaxwebhu alungile, ngenisa isicelo sakho nge-portal yomthengisi yeTmall. Iqonga lihlola iziqinisekiso, amandla ebhrendi, kunye nokuthobela imveliso - inkqubo ethatha iintsuku ezisi-7 ukuya kwezili-15 zokusebenza kwiTmall Global kunye neentsuku ezili-15 ukuya kwezingama-30 kwiTmall yasekhaya. Emva kokuvunywa, uya kuyila ivenkile yakho ngokulayisha iikhathalogu zemveliso ezilungisiweyo, ukuseta amaxabiso kunye noluhlu lwezinto, ukuyila ivenkile yakho enemiboniso ehambelana nebhrendi, kunye nokudibanisa ababoneleli bezothutho. Iqela lakho lemisebenzi ye-e-commerce kufuneka lilungiselele isicwangciso sokuqalisa ngokuthambileyo kunye nethrafikhi yokuqala evela kwintengiso yeqonga ukuze kuveliswe uphononongo lwakwangoko.

Isigaba sesi-3 — Ukuqaliswa Okuthambileyo kunye Nokwenziwa Ngcono kwe-Algorithm

Emva kokuqaliswa kwevenkile, iintsuku zokuqala ezingama-30 zibalulekile ekwenzeni ngcono i-algorithm. Injini yokukhangela kunye neengcebiso zeTmall ihlalutya iimetrikhi zokusebenza kwevenkile yakho - amazinga okucofa, amazinga okuguqula, umgangatho wophononongo, kunye namaxesha okuphendula - ukumisela udidi lwakho. Gxila ekuveliseni uphononongo lokuqala ngokusebenzisa ukukhushulwa okusemthethweni, ukugcina izinga lempendulo yenkonzo yabathengi eliyi-95% okanye ngaphezulu, kunye nokusebenzisa intengiso ejolise ekuqhubeni ithrafikhi efanelekileyo. Iivenkile ezingaphumeleliyo ukufikelela kwiimetrikhi ezisisiseko kwangethuba zihlala zisokola ukubuyisela ukubonakala kwendalo kwi-e-commerce yaseTshayina.

 Ngaba ukulungele ukuqalisa isicelo sakho sevenkile yaseTmall? Nxibelelana no +8618600291000.

Incwadi yokudlala yemisebenzi yevenkile iTmall: Itrafikhi, uLawulo, kunye neQhinga lePhulo

Ukufunyanwa kweTrafikhi — Iindlela ze-Organic kunye neZindlela eziHlawulelwayo

Ukukhula okuqhubekayo kwetrafikhi eTmall kufuna indlela yokusebenzisa iindlela ezininzi. Itrafikhi yendalo ivela ekuphuculeni uphendlo ngezihloko zemveliso ezizele ngamagama angundoqo, iinkcazo ezineenkcukacha, kunye nemifanekiso esemgangathweni ophezulu. Itrafikhi ehlawulelwayo ihamba ngeZhitongche, iqonga lentengiso le-CPC leTmall. Imisebenzi ephumelelayo ye-e-commerce eTmall idla ngokubeka i-8 ukuya kwi-15% yentengiso iyonke kwitrafikhi ehlawulelwayo, kunye novavanyo oluqhubekayo lwe-A/B lwabadali bentengiso. Iimpawu ezilinganisela i-organic SEO kunye nokuthengwa okuhlawulelwayo zifumana iindleko zokuthengwa kwabathengi eziphantsi ngama-30 ukuya kuma-40% kuneendlela ze-single channel.

Icebo Lokulungiselela Nokuzalisekisa

Uthungelwano lunokwenza okanye luphule ukusebenza kwevenkile yakho yaseTmall. KwiTmall Global, iimpawu zikhetha phakathi kokuzalisekiswa kwendawo ebotshelelweyo ngokuhanjiswa kweentsuku ezi-3 ukuya kwezi-7, okanye ukuthumela ngqo ngexabiso eliphantsi kwangaphambili kodwa ukuhanjiswa kweentsuku ezi-7 ukuya kwezi-15. Iivenkile zaseTmall zasekhaya zisebenzisa iCaniao okanye ababoneleli benkampani yesithathu ukuhanjiswa kweentsuku ezilandelayo kwizixeko ezikhulu. Ulawulo lwezinto ezisetyenzisiweyo lubaluleke ngokulinganayo - ukungabikho kwezinto ezifunekayo ngexesha leephulo ezinkulu ezifana neDouble 11 kunokonakalisa unaphakade udidi lwe-algorithm yevenkile yakho. Ukugcina izinto ezisetyenzisiweyo eziqhelekileyo eziphindwe ka-1.5 ukuya kwezi-2 ngexesha leephulo kuqinisekisa ukuzaliseka okuqhubekayo kwi-ecommerce yaseTshayina.

Icebo Lokuthatha Inxaxheba Kwiphulo Eliphambili

Ikhalenda yonyaka yephulo likaTmall iqhuba ama-40 ukuya kuma-60% e-GMV yonyaka kwiivenkile ezininzi. Ukukhuthazwa kweDouble 11, 618, kunye neSpring Festival kuyimfuneko kuye nawuphi na umdlali ozimiseleyo kwi-ecommerce yaseTshayina. Ukulungiselela kuqala kwiiveki ezi-6 ukuya kwezi-8 kwangaphambili: ukufumana uluhlu lwezinto ezisetyenzisiweyo, ukuxoxisana kwangaphambili ngeendawo zokusasaza bukhoma, ukuyila izinto zokudala zephulo, kunye nokubeka izaphulelo ezizinzileyo. Iimpawu ezintsha kwiTmall kufuneka ziqale ngeephulo ezincinci ngaphambi kokuba zijongane neDouble 11, apho ukhuphiswano lufikelela kwinqanaba eliphezulu.

Ngaba ufuna icebo letrafikhi kunye nephulo elilungiselelwe wena le-Tmall? Thumela i-imeyile ku-info@chinaenthub.com ukuze udibane neqela lethu

Ngaphaya kweTmall: Icebo leNtengiso yoRhwebo lweNtlalo likaDouyin, uXiaohongshu, kunye neWeChat

UDouyin kunye noXiaohongshu njengeenjini zezithuthi

Nangona iTmall iseyisiphelo sokuguqulwa, amaqonga ezorhwebo entlalo aseTshayina asebenza njengeendlela eziphambili zokufumanisa. I-Douyin iqhuba ukufunyanwa kwemveliso okumangalisayo ngomxholo wevidiyo emfutshane kunye nokusasazwa bukhoma - iimpawu zihlala zibona ukunyuka okukhulu kwentengiso kwiividiyo zeDouyin ezisasazwayo. I-Xiaohongshu isebenza njengeqonga lophando lwemveliso apho iiphulo zokusasaza imveliso ze-KOL zivelisa uphononongo lwabasebenzisi bokwenyani olwakha ukuthembana. Ukudibanisa la maqonga kwimisebenzi yakho ye-e-commerce kuthetha ukuphatha iTmall njengendawo yokufikela ngelixa iindlela zentlalo zisingatha uhambo, imodeli ngoku esemgangathweni kwi-e-commerce yaseTshayina.

Iinkqubo ze-WeChat Mini zoRhwebo oluneBrand

Inkqubo ye-WeChat inikezela ngeempawu zamanye amazwe itshaneli eyongezelelekileyo eya kwiTmall ngeeMini Programs — ii-apps ezilula ngaphakathi kweWeChat ezivumela ukuthengiselana ngokuthe ngqo ngaphandle kweekhomishini zeqonga. IiMini Programs zinamandla ngokukodwa ekuthengeni okuphindaphindiweyo, iinkqubo zokuthembeka, kunye nokubandakanyeka ngokuthe ngqo kwabathengi. Iimpawu zinokufaka iivenkile zeMini Program ngaphakathi kweeAkhawunti ezisemthethweni zeWeChat, zabelane ngamakhonkco emveliso kwiincoko zamaqela, kwaye ziqhube iintengiso ezijolise kuzo. Ulwakhiwo oluphantsi lwekhomishini kunye nobudlelwane ngqo nabathengi kwenza iWeChat ibe yinxalenye ebaluleke ngakumbi yesicwangciso samaqonga amaninzi.

Ngaba ujonge ukwandisa ngaphaya kweTmall uye kurhwebo lwezentlalo? Nxibelelana no +8618600291000.

isiphelo

Ukuvula ivenkile yeTmall kungaphezulu nje kwenkqubo yobugcisa - yindawo yokungena kwimarike ye-e-commerce enamandla kakhulu kwihlabathi. Impumelelo ifuna ukuzulazula kwiimfuno zeqonga, ukukhetha imodeli yokusebenza efanelekileyo, kunye nokusebenzisa isicwangciso sethrafikhi kwiDouyin, Xiaohongshu, kunye neWeChat. I-China Entry Hub isebenza njengomnxibelelanisi wakho othembekileyo, idibanisa iimpawu zangaphandle kunye neendlela zorhwebo loluntu lwaseTshayina ngokusebenzisa ulwazi lwasekuhlaleni kunye nenkxaso yokuphela. Imodeli yethu ehambelanayo ye-100% ithetha ukuba impumelelo yakho yeyona ndlela kuphela esilinganisa ngayo. Vumela iqela lethu leelwimi ezimbini libe yindlela yakho ethembekileyo kwimarike yaseTshayina.

FAQ

Q: Kuthatha ixesha elingakanani ukuvula ivenkile yeTmall yophawu lwangaphandle?

A: Izicelo zeTmall Global zithatha iintsuku ezisi-7 ukuya kwezili-15 zokusebenza, ngelixa imvume yeTmall yasekhaya ifuna iintsuku ezili-15 ukuya kwezingama-30 zokusebenza, kuxhomekeke kumaxwebhu kunye nodidi lwemveliso.

Q: Ndingazithengisa izongezo zempilo kwiTmall ngaphandle kokubhaliswa kwemveliso yaseTshayina?

A: Ewe — ngokusebenzisa imodeli ye-Tmall Global enqumla imida, izongezo zempilo zingathengiswa ngaphandle kwesiqinisekiso seBlue Hat sasekhaya, ukuba ziyahambelana noluhlu lwezonyango oluhambelana nemida.

Q: Yeyiphi imali encinci efunekayo ukuze uqalise ukuthengisa kwiTmall?

A: Isicwangciso se-RMB 200,000 ukuya kwi-400,000 esigubungela iidipozithi zokhuseleko, iifizi zonyaka, intengiso yokuqala, kunye nokuveliswa komxholo wokuqaliswa kwevenkile okuthembekileyo.

Ukulungele ukungena kwiMarike ye-E-Commerce yaseTshayina?

I-China Entry Hub iqhagamshela uphawu lwakho kwiindlela zorhwebo zaseTshayina — ukusuka kwi-Tmall store setting ukuya kwi-Douyin campaigns. Iqela lethu leelwimi ezimbini libonelela ngenkxaso ephuma kuzo zonke izinto ezinomdla ohambelana ne-100%: sikuhlawulisa kuphela, ungaze uthathe i-kickbacks. Senza lula iinkqubo ezintsonkothileyo kwaye sibe yi-interface yakho ethembekileyo eTshayina. Nxibelelana nathi ku-info@chinaenthub.com ukuze ucwangcise ingcebiso yakho yasimahla.

IKomiti yoShishino lokuNgenisa nokuThumela ngaphandle yeShishini lokuTya neleMithi laseTshayina I-Quality and Pharmaceutical Enterprises I-Quality and Safety Promotion Association iphuhliswe kwiqonga lemizi-mveliso likazwelonke. Igxile kulo lonke uthotho lokungenisa nokuthumela ngaphandle ukutya, amayeza, izinto zokuthambisa, kunye nezixhobo zonyango, inika iinkonzo ezinje ngophando lomgaqo-nkqubo, ukuqatshelwa kwemigangatho, ukuthotyelwa kwemithetho kunye nokususwa kwerhafu, ukuhlanganiswa kweempawu, ukufunyanwa kwemveliso kwihlabathi liphela, ukuhlaliswa kwemida, kunye nenkxaso yezomthetho. I-Komiti ivumela amashishini asekuhlaleni nawangaphandle ukuba aphuhlise ngokukhuselekileyo nangokufanelekileyo kwiimarike zehlabathi.

Ucaphulo

1. Statista. (2025). "Urhwebo lwe-E-China-IiNkcukacha kunye neeNkcukacha." Statista.

2. Iqela le-Alibaba. (2025). "Izikhokelo zokungena kwabaThengisi beHlabathi jikelele kwi-Tmall." I-Alibaba Merchant Portal.

3. Bain & Company. (2025). "Ingxelo yabathengi baseTshayina: Iindlela zoRhwebo lwe-E-Commerce." Bain & Company.

4. McKinsey & Company. (2025). "Ingxelo yoRhwebo lweDijithali lwaseTshayina." I-McKinsey Global Institute.

5. Uphando lweeMedia. (2025). "Ingxelo yoShishino lwezoRhwebo lweNtlalo lwaseTshayina." Uphando lweeMedia.

6. I-L2 Digital IQ. (2025). "Iimpawu zangaphandle eTshayina kwi-E-Commerce Index." L2 Inc.