Kutheni iiMveliso zezeMpilo zidinga iWeChat kunye noRhwebo lweNtlalo lwaseTshayina ngo-2026

Iqulunqwe yi: IKomiti yokungenisa nokuThumela ngaphandle ye-China Food and Pharmaceutical Enterprises Quality and Safety Promotion Association
http://www.chinaentryhub.com

Ukuba uphawu lwakho lwezempilo alukho kwiWeChat ekupheleni kuka-2026, awuphoswa nje yitshaneli - uphoswa yimarike yonke yaseTshayina. Uqoqosho lweNtlalontle yaseTshayina luza kudlula i-USD 4.22 trillion kulo nyaka, kwaye impilo lolona didi lukhula ngokukhawuleza kulo. Amandla amathathu ayangqubana ngoku: ukunyuka kwenkcitho yezempilo, inkqubo ye-WeChat elawula yonke into ukusuka ekufumaneni ukuya kwintlawulo, kunye nendlela emfutshane yokulawula engazukuhlala ilula kangaka ngonaphakade. Loo ngqubano yenza u-2026 wahluke kuwo nawuphi na unyaka ngaphambili - kwaye mhlawumbi nawuphi na unyaka emva koko.

Ukuthatha okuQatha:

• Imarike yezorhwebo yentlalo yaseTshayina kulindeleke ukuba ifikelele kwi-USD 4.22 trillion ngo-2026, kunye neendidi zempilo kunye nokhathalelo lomntu ngamnye ezikhula ngesantya sokukhula sonyaka esingaphezulu kwama-34%
• Abasebenzisi be-WeChat abayi-1.4 yeebhiliyoni kunye neenkqubo ezincinci ezingama-430 ezigidi zenza isiseko esingenakuthelekiswa nanto sokufunyanwa kwebhrendi yezempilo, ukwakha ukuthembana, kunye nokuthengisa ngokuthe ngqo.
• Urhwebo lwe-elektroniki oluwela imida lubonelela ngendlela elungelelanisiweyo yokulawula enezinga lerhafu elidibeneyo elimalunga ne-9.1%, eliphantsi kakhulu kunerhafu yokungenisa urhwebo ngokubanzi.
• Intsebenziswano ye-KOL kunye neevenkile ezincinci zeenkqubo zezona ndlela zimbini zokuguqula kakhulu iimveliso zempilo zangaphandle ezingena eTshayina
• Inzuzo yokuthembana efunyanwa ziinkampani zamanye amazwe ngoku yimpahla ehlayo — abakhuphisana nabo basekuhlaleni bavala umsantsa womgangatho, nto leyo eyenza ukuba ukungena kwangethuba kube yinto ebalulekileyo.

Ingakanani Ithuba Lorhwebo Lwezentlalo LwaseTshayina Lweemveliso Zempilo ngo-2026?

Imarike yezorhwebo yoluntu yaseTshayina ixabisa malunga ne-USD 4.22 trillion ngo-2026, kulindeleke ukuba ifikelele kwi-USD 5.92 trillion ngo-2031 kwi-CAGR ye-32.13%. Icandelo lezempilo kunye nokhathalelo lomntu ngaphakathi kweli marike likhula kwi-34.16% CAGR - eyona ikhawulezayo kuyo nayiphi na iklasi yemveliso - nto leyo eyenza ukuba ibe lelona thuba likhulu lokukhula kweempawu zempilo zangaphandle kwi-ecosystem yokuthengisa yedijithali yaseTshayina.

Amanani Abangela Ukwanda Korhwebo Lwezentlalo eTshayina

Imarike yeNtlalontle yaseTshayina ikhule ngesantya esitshintsha indlela iimpawu zehlabathi ezicinga ngayo ngokuthengisa ngedijithali. Ngokutsho kweResearch and Markets, imarike ixabisa malunga ne-USD 4.22 trillion ngo-2026 kwaye kulindeleke ukuba ifikelele kwi-USD 5.92 trillion ngo-2031. I-Mordor Intelligence ibika indlela ebukhali nangakumbi, iqikelela i-CAGR engama-32.13% ukusuka ngo-2025 ukuya ku-2030, eqhutywa ikakhulu yi-video commerce kunye noyilo lweenkqubo ezincinci zeqonga.

Kwiimpawu zempilo, iziphumo zibalulekile. Iindidi zokhathalelo lomntu kunye nobuhle - icandelo eliquka izongezo, izondlo ezisebenzayo, kunye neemveliso zempilo - zikhula kwi-CAGR ye-34.16%, eyona ikhawulezayo kuyo nayiphi na icandelo lemveliso kurhwebo lwentlalo lwaseTshayina. Olu tshintsho luhamba nzulu kunendlela eqhelekileyo - lutshintsha indlela abathengi abayi-1.4 yezigidigidi abafumanisa kwaye bathenga ngayo iimveliso zempilo.

Imfuno yeSongezo sezeMpilo iyanda kakhulu kuzo zonke iiDemografi

Imakethi yesongezelelo sokudla yaseTshayina ifikelele kwi-RMB 387.9 yeebhiliyoni ngo-2023, kwaye isiqingatha sokuqala sowama-2025 kuphela sibone ukunyuka kwe-16.2% unyaka nonyaka, ifikelela kwi-CN¥ 60.4 yeebhiliyoni. Kuqikelelwa ukuba imakethi iza kufikelela kwi-USD 46.6 yeebhiliyoni ngo-2030, kunye ne-10.4% CAGR ezinzileyo.

Ibali lokwenyani lelokuba ngubani othengayo: abantu abadala abaneminyaka eli-18 ukuya kwengama-35 ubudala, abaphatha izongezo njengotyalo-mali lwempilo-ntle, kungekhona imiyalelo kagqirha. Aba bathengi bafumana iimveliso kwiXiaohongshu naseDouyin, bathelekisa ukhetho kwiTmall Global, kwaye bagqibezele ukuthengwa ngaphakathi kwamaqonga afanayo - rhoqo kwiseshoni enye. Icandelo elincinci lezondlo zemidlalo lodwa likhula ngaphezulu kwama-25% unyaka nonyaka, likhuthazwa yinkcubeko yokomelela yaseTshayina ekhulayo. Okwangoku, iimveliso zobuhle ezivela ngaphakathi - i-collagen, i-hyaluronic acid, kunye nezongezo ze-antioxidant - zihlangabezana noko abahlalutyi beli shishini bakuchaza njengokukhula okukhulu, okuqhutywa zizinto ezifanayo zokufumanisa uluntu ezinika amandla kulo lonke uRhwebo lweNtlalo lwaseTshayina.

Iprimiyamu yeTrust ephethwe ziiBrand zangaphandle okwangoku

Inzuzo enye yesakhiwo isafumaneka kwiimveliso zempilo zamanye amazwe: Abathengi baseTshayina bahlala bebonisa ukuthembela okuphezulu kwizongezo ezingeniswa kwamanye amazwe, ezisekelwe kwingcamango yokuba iimarike zaseNtshona zinyanzelisa imigangatho yomgangatho engqongqo kunye nokuthengwa kwezithako okungqongqo. Iimpawu ezifana neSwisse, Blackmores, Move Free, kunye neCentrum zakha isabelo esikhulu semarike kule premium yetrasti.

Kodwa eli thuba lixabiso eliphantsi. Abakhuphisana nabo basekhaya batyala imali kuphando lwezonyango, baphucula iindlela zokwenziwa, kwaye basebenzisa ukuhlanganiswa kweqonga lemveli ukuze basuse umsantsa wokuqonda umgangatho. Ithuba lokuba iimpawu zangaphandle zingene kwaye ziseke ukulingana kweempawu ngaphambi kokuba abakhuphisana nabo basekuhlaleni bavale umsantsa wokuthembana liyancipha ngokukhawuleza - yiyo loo nto kanye ixesha ngo-2026 libaluleke kangaka.

Nxibelelana neengcali zethu fowunela ku-+8618600291000​​​​​​ — sakha uvavanyo lobungakanani bemarike olulungiselelwe wena kwicandelo lakho lezempilo kwaye sikubonise apho ithuba lokwenyani likhoyo.

Kutheni i-WeChat Ecosystem ihlala iyindlela ebalulekileyo yokujongana neemveliso zempilo zangaphandle eTshayina

Isiseko sabasebenzisi be-WeChat esiyi-1.4 yeebhiliyoni sidala iziseko zorhwebo ezingalinganiyo

I-WeChat ayiloqonga lokuthumela imiyalezo eline-e-commerce add-on. Yinkqubo yezorhwebo epheleleyo efakwe kubomi bedijithali bemihla ngemihla phantse kuwo wonke umthengi waseTshayina. Ngabasebenzisi abangaphezu kwe-1.4 yeebhiliyoni ngenyanga abasebenzayo, i-WeChat ifikelela phantse kuwo wonke umsebenzisi wefowuni eTshayina.

Kunzima ukuyibaxa indlela ekulinganiswa ngayo le milinganiselo:

• Abasebenzisi be-WeChat abasebenza rhoqo ngenyanga abayi-1.4 yezigidigidi
• Iinkqubo ezincinci ezingaphezu kwezigidi ezingama-430 kwiqonga
• Abasebenzisi abazizigidi ezingama-614 bangena ubuncinane kwinkqubo enye encinci yonke imihla
• Abasebenzisi beenkqubo ezincinci ezisebenzayo zemihla ngemihla abazizigidi ezingama-450
• Iinkampani zaseTshayina ezingama-95% zigcina iinkqubo zazo ezincinci

Ngaphakathi kwi -China Social Commerce , i-WeChat ibonelela ngeziseko zophuhliso ezenza ukungena kweempawu zangaphandle kube luncedo kurhwebo. Ukungena kwi-WeChat akukongezi enye itshaneli kumxube wakho. Sisigqibo seziseko zophuhliso esigqiba ukuba abathengi baseTshayina banokufumana na iimveliso zakho.

Iinkqubo ezincinci njengeetshaneli zorhwebo eziphethwe ziibhrendi

Ii-application ze-WeChat ezincinci zii-apps ezilula ezisebenza ngaphakathi kwenkqubo ye-WeChat ngaphandle kokukhuphela. Isoftware encinci kwi-WeChat ivumela inkampani yakho ukuba isebenzise ivenkile, inikezele ngeendlela zokusasaza izithako bukhoma, ilawule amanqaku okuthembeka, kwaye iqhube iintlawulo ngaphandle kokuba abathengi bakhuphele nantoni na.

Inzuzo yokuguqula ikhona: Ama-47% abasebenzisi beWeChat baxabisa iinkqubo ze-e-commerce kunye neenkqubo zenkonzo zasekuhlaleni ngaphezu kwezicelo ezizimeleyo. Abathengi abangabasetyhini, abenza ama-67% abathengi beenkqubo ezincinci kwaye baqhuba ukuthengisa izongezo zempilo, baqhelene nale meko. Ukuseta inkqubo encinci kwahlukile kwiwebhusayithi. Ingena kurhwebo lwemihla ngemihla lwamakhulu ezigidi zabathengi abathemba iziseko zokuhlawula, ukuhambisa, kunye nokuhlaziya iqonga.

IiAkhawunti Ezisemthethweni NjengeeNjini Zokwakha Ithemba Nezemfundo

Ngaphambi kokuba bathenge isongezelelo, abathengi kufuneka baluthembe uphawu baze baluqonde. IiAkhawunti ezisemthethweni zeWeChat ziyagqwesa koku. Amashishini ezempilo anokubonelela ngolwazi olude malunga nomthombo wezithako, izifundo zeklinikhi, kunye nomgangatho wemveliso, abathengi baseTshayina abawufunayo ngaphambi kokuba bathenge iimveliso zempilo.

Umphathi wentengiso waseShanghai akazange ayithumele kwiGoogle iprobiotic brand yase-Australia. Umsebenzi uthumele inqaku le-WeChat Official Account kwincoko yabo yeqela. Uthenge kwikhonkco lenkqubo encinci kwenye yeeblogi zophando lwempilo yamathumbu zebhrendi emva kweeveki ezintathu eyifunda. I-WeChat inikezela ngokufumanisa, imfundo, kunye nokuthenga. Ayiqhelekanga. Izigidi zabathengi baseTshayina bayisebenzisa ukwenza ukhetho lwempilo yemihla ngemihla.

Ngaba ufuna uncedo lokuseta ubukho bakho beWeChat? Iqela lethu liqalise iinkqubo ezincinci kunye neeAkhawunti ezisemthethweni zeebhrendi ezininzi zempilo zangaphandle. Qala incoko fowunela ku-+8618600291000.

Imingeni ephambili yoLawulo kunye nokuThotyelwa kweMida eNqamlezekileyo kwiindlela zoRhwebo lweNtlalo zaseTshayina

Umqobo woBhaliso lweBlue Hat kunye neCBEC Alternative

Nantsi inyani elawulayo: ukuthengisa izongezo ngeendlela zorhwebo ngokubanzi kufuna ubhaliso lwe-"Blue Hat" — iinyanga ezili-18 ukuya kwezingama-24 zovavanyo lwemveliso, ukulebhelishwa kwesiTshayina, kunye nokuvunywa kwezithako. Uninzi lweebhrendi zamanye amazwe azinalo olo hlobo lwexesha.

Nangona kunjalo, i-e-commerce ewela imida (i-CBEC) ibonelela ngendlela eyahlukileyo eyaziwayo ngokusemthethweni. Iimveliso ezithengiswa ngamaqonga e-CBEC akhethiweyo — iTmall Global, iJD Worldwide, kunye neevenkile ze-WeChat mini ezigunyazisiweyo — zinokungena eTshayina ngaphandle kobhaliso lweBlue Hat, kuxhomekeke kuphela kuluhlu oluhle lweendidi zemveliso ezivunyiweyo kunye neemfuno zokufaka iifayile ezilula.

	Ubhaliso lweeHat eziluhlaza okwesibhakabhaka (uRhwebo oluQhelekileyo)	Urhwebo lwe-Intanethi oluQhubela imida (CBEC)
Ixesha	Iinyanga ze-18-24	Iiveki ezi-2-4 (ukufaka iifayili kwiqonga)
Ixabiso lerhafu	Irhafu ye-5-20% + i-VAT ye-13%	Irhafu exutyiweyo ye-~9.1% kwixabiso lokuthengisa
Ukwenza iilebheli	Kufuneka kuthotyelwe umthetho wolwimi lwesiTshayina	Iimfuno ezilula
Uvavanyo lweMveliso	Uvavanyo olubanzi lwe-SAMR	Ukuthobela uluhlu olufanelekileyo kuphela
Eyona ilungiselelwe	Ukusasazwa kwekhaya ixesha elide	Ukungena ngokukhawuleza kwimarike yeempawu zamanye amazwe

Ukuhamba kwiindlela zoRhwebo lweNtlalo zaseTshayina kufuna ukuqonda zombini isakhelo se-CBEC kunye neemfuno zokuthobela idatha. Kwiimpawu ezininzi zempilo zamanye amazwe , i-CBEC ayisiyondlela ikhawulezayo nje kuphela - yeyona ilungileyo ngokwezoqoqosho.

Ukuthotyelwa kweDatha phantsi kwePiPL kunye neCSL Frameworks zaseTshayina

UMthetho woKhuseleko loLwazi loBuqu waseBeijing (i-PIPL) kunye noMthetho woKhuseleko lweCybersecurity (i-CSL) olungisiweyo uthintela ukuqokelelwa, ukugcinwa, kunye nokudluliselwa kwedatha yabathengi baseTshayina ziinkampani zangaphandle. Idatha yokuthenga eyongezelelweyo, iirekhodi zophando lwezempilo, kunye nokukhetha impilo-ntle ziinkcukacha zobuqu eziyimfihlo phantsi kwe-PIPL, ngoko ke iimpawu zempilo ziyajongwa.

Naluphi na uphawu lwangaphandle kufuneka ludlulisele idatha ngaphaya kwemida ukuze kuhlalutywe abathengi, kudityaniswe i-CRM, kwaye kunikwe ingxelo kwikomkhulu. Oku kufuna uvavanyo lokhuseleko lukarhulumente, imiqathango yesivumelwano esiqhelekileyo nequmrhu elifumanayo, okanye isiqinisekiso sokhuseleko lolwazi lomntu. Ingcaciso yakutshanje ye-CAC kwimigaqo yokudluliselwa kwedatha ngaphesheya kwemida ibonisa ukuba abasemagunyeni bahlolisisa ngamandla ukudluliselwa kwedatha ngaphesheya kwemida kwezempilo nezonyango ngo-2026.

Ngeenkqubo zolawulo lwedatha ezicwangcisiweyo kwangaphambili, iqela lokuthobela imithetho yeelwimi ezimbini le-China Entry Hub linceda iimpawu zempilo zamanye amazwe ukuba ziphephe izohlwayo zomthetho kunye nokuphazamiseka kokusebenza xa zakha inkqubo yazo encinci ye-WeChat okanye ubukho be-e-commerce.

Uluhlu lweeMveliso kunye nokuThotyelwa koLuhlu oluLungileyo

Ayizizo zonke iindidi zezongezo zempilo ezikuluhlu olulungileyo lwe-CBEC, oludwelisa iindidi zeemveliso ezivunyelweyo ukungeniswa kwamanye amazwe kwi-e-commerce. Iivithamini, iiminerali, ioyile yentlanzi, umgubo weproteni, kunye nezinye iimpawu zezongezo zokutya ziyagutyungelwa, nangona kunjalo izinto ezikhethekileyo okanye ezizodwa zisenokungacaci.

Ekuqaleni kuka-2025, iVitaNord, inkampani yesondlo yaseYurophu ephakathi, yazama ukudwelisa imveliso yayo yokunciphisa uxinzelelo esekwe kwi-ashwagandha kwiTmall Global, kodwa amabango aphindwe kabini okunciphisa uxinzelelo kunye nokuxhasa ukulala abangele ingxabano yokwahlulahlula uluhlu lwezinto ezilungileyo zokutya ezisebenzayo. Iiveki ezintathu zengxoxo zabalawuli ngaphambi kokuba imveliso iqaliswe zalahlekelwa yifestile yayo yokuqalisa entwasahlobo. Olu ngquzulwano lusasazeke kakhulu, ngoko ke iinkampani zempilo zehlabathi zifuna amava olawulo lwengingqi ngaphambi kokuba zityale imali kwizixhobo zeqonga.

Ukuthobela imithetho akufanele kube ngumdlalo wokuqikelela. Iqela lethu leelwimi ezimbini lisingatha iingxelo ze-CBEC kunye noyilo lwe-PIPL ukususela ngosuku lokuqala. Thumela i-imeyile ku-info@chinaenthub.com.

Ukusuka kwiiNkqubo zeWeChat Mini ukuya kwi-KOL Partnerships: Ukwakha ukuthembana kunye nokuqhuba ukuguqulwa

Icebo loKhetho lwe-KOL kunye neNtsebenziswano yeeBrand zezeMpilo

Iinkokheli zezimvo eziphambili (ii-KOL) zixhasa ukuthembana kwezorhwebo kwezentlalo eTshayina. Intsebenziswano ye-KOL ibalulekile ekuqatshelweni kophawu lweshishini lezempilo. Ziyindlela ephambili yabathengi baseTshayina yokuqinisekisa umgangatho wemveliso, ubumsulwa bezithako, kunye nokunyaniseka kophawu.

Abathengi baseTshayina, ingakumbi abancinci, baxabisa ukuqinisekiswa ngoontanga kunye neengcali ngaphezu kwamabango ophawu. Oko akuthandwa. Imarike isebenza ngaloo ndlela. Uhlalutyo oluneenkcukacha lwezithako zesongezelelo se-collagen sangaphandle ngugqirha wesikhumba i-KOL onabalandeli abangama-500,000 beXiaohongshu luvelisa ukuthembana kunye nokuguqulwa okungakumbi kunalo naliphi na icandelo leAkhawunti Esemthethweni elinokubhalwa yinkampani.

Eyona nto inzima kukukhetha i-KOL efanelekileyo. Inkqubo ye-KOL yaseTshayina iquka ii-KOL ezinkulu ezinabalandeli abazizigidi ezingamashumi ezigidi kunye nee-KOL ezincinci kunye nee-KOC ezinabaphulaphuli abancinci kodwa ababandakanyekayo kakhulu. Amashishini ezempilo azuza kakhulu kwii-KOL eziphakathi nezincinci ezinolwazi lwesizinda, ezifana neengcali zesondlo, abaqeqeshi bomzimba, iingcali zekhemesti, kunye neengcali zobuhle bezonyango, abaphulaphuli babo abathembela kuphononongo lwemveliso yabo.

Ulwakhiwo lweendleko luxhasa eli cebo. Amaxabiso e-Mega-KOL anokufikelela kwi-RMB 500,000 ngephulo ngalinye, ngelixa ii-micro-KOL kunye nee-KOC zinezinga eliphezulu lokubandakanyeka ngexabiso eliphantsi, nto leyo eyenza zibe yeyona ndlela ilungileyo yokuguqula amashishini ezempilo aphakathi angena eTshayina. Ukuhlanganiswa kwezivumelwano ze-KOL neevenkile zeenkqubo ezincinci kunye namanyathelo aqhubekayo omxholo kuqhuba ukuguqulwa kwezorhwebo lweNtlalo eTshayina.

Iivenkile zeNkqubo ezincinci njengeendawo zokuguqula

Emva kweephulo ze-KOL okanye izinto zeAkhawunti Esemthethweni zakha ulwazi kunye nokuthembana, inkqubo encinci iguquka. Inzuzo yeqhinga kukuqhubeka: umthengi ofunda uphononongo lweXiaohongshu KOL, abukele ukusasazwa bukhoma kweDouyin, okanye afumane inqaku leAkhawunti Esemthethweni yeWeChat unokucofa ikhonkco elinye ukuze angene kwinkqubo encinci yophawu, akhangele ikhathalogu epheleleyo yemveliso, afunde amaphepha ezithako zesiTshayina, akhethe imveliso, aze ahlawule ngeWeChat Pay. Konke ngaphandle kokufaka usetyenziso, ukutshintsha amaqonga, okanye ukubhalisa.

Iindlela zorhwebo lwe-e-commerce zaseNtshona ziquka iindawo zokungqubana ezibulala ukuguqulwa. Le ndlela igudileyo iyabasusa. Ngaphezulu kwama-20% abathathi-nxaxheba benkqubo encinci bachitha ngaphezulu kwe-RMB 1,000 ngenyanga kwi-ecosystem, ngelixa ama-47.4% echitha i-200-1,000. Iimpawu zempilo ziyazuza kula manqanaba okuthenga kuba isizukulwana se-18-35 esixhasa urhwebo lwenkqubo encinci sichitha i-RMB 300-800 inyanga nenyanga kwizongezo. Akukho ntengiso yenziwayo ngenkqubo encinci. Le ndawo yokuguqula idibanisa zonke iindawo zokunxibelelana zibe yindawo enye ekwaziyo ukuthengiselana.

Ukudibanisa umxholo, urhwebo, kunye noluntu ukuze kukhule ngokuzinzileyo

Iimpawu zempilo zeTshayina zeNtlalontle azizahluli ii-KOL campaigns, iinkqubo ezincinci, kunye neeAkhawunti ezisemthethweni. I-content-commerce-comment loop iyabadibanisa. Ii-KOL campaigns ziphakamisa ulwazi kwaye zikhuthaza ukugcwala kweenkqubo ezincinci. Iinkqubo ezincinci zirekhoda ukuthengwa kwaye zibhalisa abathengi kwiinkqubo zokuthembeka. Izixhobo zemfundo ezivela kwiAkhawunti esesikweni zigcina abasebenzisi bebandakanyeka kwaye zikhuthaza ukuthengwa okuphindaphindiweyo.

Uphawu lweScandinavia lwe-omega-3 iNordic Health lukubonile oku. Okumangalisayo kukuba, iphulo labo lokuqala le-KOL livelise utyelelo lweenkqubo ezincinci ezili-12,000 kwiiveki ezimbini, kodwa bambalwa abathengi. Uthotho lwe-Akhawunti Esemthethweni yeeveki ezili-16 malunga nokufunyanwa kwezinto zaselwandle, uthutho olucociweyo, kunye nezifundo ze-EPA/DHA zaguqula ezi ziphumo. Iindwendwe zokuqala zazithengwa ngokuphinda-phinda ngama-34% emva kweenyanga ezintandathu. Uxinzelelo olunye lwe-KOL lunokunyusa intengiso, kodwa amashishini ahlala ehleli agcina ingxoxo iqhubeka.

Ngaba ufuna amaqabane e-KOL aguquke ngokwenene? ​​Sakhe uthungelwano oluquka ukutya, ukomelela, kunye nobuhle bezonyango. Thetha nathi fowunela ku-+8618600291000.

Kutheni u-2026 ungowona mjikelo ubalulekileyo kwiimveliso zempilo ngaphambi kokuba urhwebo lwezentlalo lwaseTshayina ludibane

Ukuvuthwa kwePlatform kunye neendleko zokungena ezinyukayo

Amaqonga ezorhwebo ezentlalo aseTshayina aphuhla ngokukhawuleza, nto leyo enyusa iindleko. Ukunyuka kweendleko zokufumana abantu abanokuthenjwa kwishishini elikhuphisanayo kuye kwehlisa igalelo le-CAGR nge-4.7%. Amaxabiso entengiso yamaqonga kwiWeChat, Douyin, kunye neXiaohongshu anyuke kancinci njengoko iinkampani ezininzi zasekuhlaleni nakwamanye amazwe zilwela ingqalelo yabaphulaphuli.

Uhlawula imali encinci ngo-2026. Ngo-2027 okanye ngo-2028, ulwandiso lweqonga, ukunyuka kweendleko ze-KOL, kunye nemiqathango eqinileyo kuya kwenza imeko efanayo ibize kakhulu. Iimpawu zempilo zamanye amazwe ezifika ngo-2026 zihlawula imali encinci kunezo zilindileyo. Uhlahlo-lwabiwo mali lophawu oluphakathi lokungena eTshayina ngo-2025—i-USD 80,000 ukuya kwi-200,000 kunyaka wokuqala, kubandakanya iifizi zeqonga, ukuthengisa kwe-KOL, kunye nophuhliso lweenkqubo ezincinci—aziyi kuhlala ixesha elide.

Abakhuphisanayo basekuhlaleni bavala umsantsa womgangatho

Itrasti ethengiswa kakhulu ziinkampani zempilo zamazwe ngamazwe ifumaneka okwexeshana. Iinkampani zezongezo zaseTshayina zichitha imali eninzi kuphando lwezonyango, ukuveliswa kwezithako ezintsha, kunye nesatifikethi samazwe ngamazwe ukuvala umsantsa wokuqonda othanda iimpahla ezingeniswa kwamanye amazwe.

I-By-Health kunye ne-Infinitus zipapashe izifundo eziphononongwe ngontanga, zafumana iziqinisekiso ze-ISO kunye ne-NSF, zaza zakha imisebenzi yorhwebo lwentlalo ephucukileyo ehambelana neenkampani zehlabathi kumgangatho wemveliso kunye nokusebenza kwentengiso. Impendulo yabathengi kwi-By-Health yokuqaliswa komgca we-probiotic ka-2025 ngephulo le-Xiaohongshu KOL elinomphandi we-microbiome waseTshayina ityhile ukuba iinkampani zasekuhlaleni ngoku zinokufuna ukuthembeka okufanayo kwesayensi njengokwehlabathi.

Inyaniso ebuhlungu: "ingeniswe = ithembekile" ayizukuhlala ixesha elide. Ifestile iyavalwa. Ngowama-2028, ukhuphiswano luza kutshintsha kakhulu.

Ukuqinisa Ulawulo Kudala Indlela Encinci Efanelekileyo

Imeko yokulawula imveliso yezempilo edlula imida yaseTshayina iphucukile kwiminyaka yakutshanje, apho isakhelo seCBEC sithatha indawo yobhaliso lweBlue Hat. Iinkqubo ezintsha zokujonga uluhlu oluhle, imigangatho yokuqinisekisa ukhuseleko lwemveliso, kunye nemithetho yokudluliselwa kwedatha edlula imida phantsi kwe-CSL kunye ne-PIPL eguquliweyo zibonisa umkhwa wokunyanzeliswa okuqatha ngo-2025.

Indlela ye-CBEC isafumaneka, kodwa ifuna amaphepha amaninzi kwaye ingabi nampazamo ingako. Uphawu lwezempilo olungena eTshayina phantsi komgaqo-nkqubo we-CBEC ngo-2026 olunesakhiwo esaneleyo sokuthobela imithetho lusebenza phantsi kwemithetho efanelekileyo. Ukuba uphawu lungena emva ko-2027, ukuthobela imithetho kunokubandakanya amaphepha ongezelelweyo, amaxesha amade okufaka izicelo, kunye neentlawulo zomthetho ezingaphezulu. Abantu abamkela kwangethuba abaphuhlisa amashishini athobela imithetho ngaphambi kokuba imiqathango iqine baya kungenelwa.

Nxibelelana neengcali zethu fowunela ku-+8618600291000 ukuze uxoxe ngexesha lokungena kwakho kwimarike yaseTshayina kunye nesicwangciso-qhinga — siza kuchaza indlela yokuthobela imithetho kunye nendlela yokulandela iindleko ezithile kudidi lwemveliso yakho.

isiphelo

I-China Social Commerce imele ithuba le-USD 4.22 trillion apho iindidi zempilo zikhula ngaphezu kwe-34% ngonyaka, i-WeChat ifikelela kubathengi abayi-1.4 yezigidigidi abaneziseko zorhwebo ezidibeneyo, kwaye i-CBEC regulatory window ihlala ivuliwe kodwa ibonakala incipha. Iimpawu zempilo zangaphandle ezizibophelelayo ngoku - ukwakha iivenkile ezincinci zeenkqubo, ukubandakanya ii-KOL eziphakathi, kunye nokuseka idatha ehambelanayo kunye nezicwangciso zokufaka imveliso - ziya kuqinisekisa izikhundla eziya zibiza ngakumbi ngonyaka ngamnye odlulayo. Kulapho amaqabane afana ne-China Entry Hub angena khona - amaqela athetha iilwimi ezimbini aphatha ulawulo, iqonga, kunye ne-KOL asebenza khona ukuze uphawu lwakho lugxile koko lukwenzayo ngcono. Izinto esizithandayo zihambelana nezakho: sikuhlawulisa ngokuthe ngqo, asisoze sithathe mali, kwaye iziphumo zethu ziziphumo zakho. Imakethi ayizukulinda.

FAQ

Q: Ngaba iimpawu zempilo zamanye amazwe zingathengisa izongezo eTshayina ngaphandle kokubhaliswa kweBlue Hat? 

A: Ewe, ngokusebenzisa iindlela ze-e-commerce eziwela imida (CBEC) ezifana neTmall Global, JD Worldwide, kunye neevenkile ze-WeChat mini ezivunyiweyo, iimpawu zempilo zamanye amazwe zinokuthengisa ngokusemthethweni iindidi zezongezo ezivunyiweyo ngaphandle kokudlulela kwinkqubo yobhaliso lweBlue Hat yeenyanga ezili-18-24. Iimveliso zeCBEC kufuneka zibe kuluhlu oluhle kwaye zihlangabezane neemfuno zokufaka ezilula, kunye nezinga lerhafu elidibeneyo elimalunga ne-9.1%.

Q: Iinkqubo ezincinci zeWeChat ziqhuba njani utshintsho kwiibhrendi zempilo ngokukodwa? 

A: Iinkqubo ezincinci zinika iimpawu zempilo indlela yokuthengisa engabizi kakhulu eTshayina Urhwebo lweNtlalo: abathengi bafumana iimveliso ngomxholo we-KOL, bafunda iinkcukacha zezithako ngesiTshayina, kwaye bahlawula nge-WeChat Pay — konke ngaphakathi kwi-app enye. Ngabasebenzisi beenkqubo ezincinci zemihla ngemihla abazizigidi ezingama-614 kwaye ama-67% abathengi ngabafazi abaqhuba ukuthengwa kwezongezo, izibalo ziyazithethela.

Q: Yintoni eyenza unyaka ka-2026 ube ngunyaka ongcono wokungena kunowama-2027 okanye kamva kwiibhrendi zempilo ezingena eTshayina?

 A: Izinto ezintathu: Iindleko ze-KOL kunye neentengiso zeqonga zisafikeleleka kwiibhrendi eziphakathi kumanqanaba ebhajethi yangoku ye-USD 80,000-200,000 yokungena kunyaka wokuqala; abakhuphisana nabo basekhaya abakawuvali ngokupheleleyo umsantsa wokuqonda ukuthembana okhetha iimveliso zangaphandle; kwaye iimfuno zomthetho ze-CBEC zihlala zilungelelene xa kuthelekiswa nendlela engqongqo yokunyanzelisa ebonakala kuhlaziyo lomgaqo-nkqubo ka-2025. Zonke ezi nzuzo ziya kuncipha kwiinyanga ezili-12 ukuya kwezingama-24 ezizayo.

Ukulungele ukungena kwiMarike yoRhwebo lweNtlalo yaseTshayina?

Nokuba ufuna ulwalathiso malunga nokuthobela imithetho ye-CBEC, uphuhliso lwenkqubo encinci ye-WeChat , icebo lobambiswano lwe-KOL, okanye ucwangciso lokungena kwimarike epheleleyo, i-China Entry Hub inika inkxaso ukususela ekuqaleni ukuya ekupheleni kunye neqela elithetha iilwimi ezimbini eliqondayo imithetho yemarike yaseTshayina kunye nemigangatho yehlabathi yophawu lwakho. Izinto esinomdla kuzo zihambelana ngokupheleleyo neyakho - sikuhlawulisa ngokuthe ngqo, asisoze sithathe mali, kwaye impumelelo yethu yakhelwe ngokupheleleyo kwiziphumo zakho zorhwebo. Nxibelelana nathi namhlanje ku-info@chinaenthub.com okanye utsalele umnxeba ku-+8618600291000 ukuqala incoko evula imarike yabathengi baseTshayina abayi-1.4 yezigidigidi kuphawu lwakho lwezempilo.

IKomiti yoShishino lokuNgenisa nokuThumela ngaphandle ye-China Food and Pharmaceutical Enterprises Quality and Safety Promotion Association yakhelwe phezu kweqonga leshishini likazwelonke. Igxile kulo lonke uthotho lokungenisa nokuthumela ngaphandle ukutya, amayeza, izinto zokuthambisa, kunye nezixhobo zonyango, ibonelela ngeenkonzo ezifana nophando lomgaqo-nkqubo, ukuqatshelwa kwemigangatho, ukuthotyelwa kwemithetho kunye nokususwa kwerhafu, ukuhlanganiswa kweempawu zehlabathi, ukufumana imveliso kwihlabathi liphela, ukuhlaliswa kwemida, kunye nenkxaso yezomthetho. IKomiti inika amandla amashishini asekhaya nakwamanye amazwe ukuba andise ngokukhuselekileyo nangokufanelekileyo kwiimarike zehlabathi.

 Ucaphulo

1. Uphando kunye neeMarike. "Ubungakanani beMarike yoRhwebo lweNtlalo lwaseTshayina, isabelo kunye noqikelelo ukuya kutsho ngo-2031." Uphando kunye neeMarike, ngo-2026.

2. Ubulumko bukaMordor. "Ubungakanani beMarike yoRhwebo lweNtlalo lwaseTshayina, uHlalutyo lweSabelo kunye noKhulo." Ubulumko bukaMordor, 2025.

3. I-NutraIngredients Asia. "Iimpawu zase-Australia nase-US ezithandwa ngabathengi bezongezo zaseTshayina." I-NutraIngredients, 2026.

4. Ihlathi laseShanghai. "Imarike yeZongezo zezeMpilo yaseTshayina: Iindidi eziphambili, iiNdlela zabathengi kunye namaqhinga okungena." Ihlathi laseShanghai, ngo-2026.

5. I-China MedGlobal. "Isikhokelo sokuThotyelwa kweMida yokuDluliselwa kwedatha yeChina kwiiShishini zeZixhobo zezeMpilo kunye neeShishini." I-China MedGlobal, 2026.

6. I-ACC Biotech. "Iindlela Zabathengi Zezongezo Zempilo ZaseTshayina Zonyaka ka-2026: Amathuba Eemveliso ze-OEM." I-ACC Biotech, ngo-2026.